JOHN JOHN FLORENCE RANGE

less distraction,
more feeling


Feeling more means reconnecting with what truly matters. It’s about harnessing sensory perception to reconnect with nature and your natural potential, embracing new feelings as new possibilities, and knowing that what’s seen as normal isn’t necessarily natural. The JJF collection – featuring the new Gobi Dune and Ultra IV – helps you live and explore with wide-open senses, on land and in water.

 

Ready to feel more?



“It’s not what you do in training, not what you do physically. It’s the little things you do everyday, all day that add up to the big things in the end.”



GOBI DUNE

UNLEASH YOUR EVERYDAY

Meet John’s favourite sneaker for sensory travel and down days. The grippy Gobi sole is thin and flexible for barefoot feeling and natural strength, and the organic canvas upper enjoys a protective overlay for the countless trips to come.

 


ULTRA IV

EXPLORE BEYOND THE SHORE

After a lifetime of surf trips, sailing voyages, and shoreline adventures, John is an expert waterman. The rapid-drain Ultra IV is his go-to for amphibious exploration: light, thin, and flexible for barefoot feeling and movement – on land and in water.

 



THE FOUR PILLARS OF JOHN’S LIFE

 

LIVING LIKE
A FORCE OF NATURE

For John, world-class surfing stems from his sensory, nature-connected lifestyle. Peak performance means hiking Hawaii’s trails, exploring the ocean, training natural movement, and recovering every day – with barefoot feeling. It’s why the JJF collection does it all.

2025 COLLECTION

FEEL MORE

GOBI DUNE

ULTRA IV

COMING WINTER 25

COMING WINTER 25