Our Materials

We cannot think of our business as a success if it is built on extractive, destructive linear production models. Instead of take, make and dispose, we want (and need) a fully circular value chain. In practice, that means we can’t start patting ourselves on the back until every material we use comes from a sustainable source, and every product our customers are finished with is collected and moved on to its next life - either to continue as footwear, or to be composted or recycled.

We are nowhere close to achieving this yet - but we're on the way. 

North Star Goals

Over our 10 years of business, Vivobarefoot has developed hundreds of different styles of footwear. Some have become iconic - the Tracker, the Primus - and have been with us for years. Each product is on its own unique development journey, but all of them are helping us inch ever-closer to our regenerative ambitions, aligned to the same North Star goals that guide all our product development work.

All Products Designed for Circularity

WHAT IT MEANS: Our ultimate footwear goal is to create products that can be repaired and reused, then composted or recycled - where possible using the recycled materials in new Vivobarefoot footwear.  
 
WHERE WE’RE AT: At the moment, none of our styles are able to be fully recycled or composted. But we’re working with innovators and industry experts to understand how we do this by testing better materials and reducing the complexity of our footwear, without sacrificing durability.

Eliminate Use of Non-Regenerative Virgin Materials

WHAT IT MEANS: Eliminate virgin materials as far as possible, and, where we have to use virgin materials, only use those that give back more than they take away. 

WHERE WE’RE AT: With circularity as the Big Ambition - we’re trying to move away from using virgin materials. Ultimately, we should in future be using materials from old Vivos to make new Vivos wherever possible. Where this may not possible for technical or performance reasons (especially with natural materials) we want to be using materials from certified regenerative sources. 

100% Transparency Over Our Value Chain

WHAT IT MEANS: Work with all of our value chain partners to build trust, transparency and traceability (but first we need to know who they all are).  

WHERE WE’RE AT: As is typical of so many industries, we don’t have visibility of our whole value chain. This isn’t an excuse – and we’re working hard to fix this. We’ve got 5 tiers of partners, from our finished product manufacturers (tier 1) all the way down to raw material (farm) level (tier 5). We’ve currently got 100% visibility over tier 1 and 2 partners, so the focus now is on tiers 3 to 5. We’re working collaboratively with partners and growing our team in Asia to do this. Everything we do know is published on our interactive value chain map, which will continue to be updated.

Ensure All Products Certified to Meet Best Practice Standards

WHAT IT MEANS: Obtain third party certification across relevant areas. 

WHERE WE’RE AT: Whilst we’re focusing hard on the materials we use, we also need to focus on getting to best practice standards across the whole life cycle of our products. For example, we’d love to be able to get certifications across both environmental and social impact, like Cradle2Cradle or Fair Trade. 

All Natural Materials Sourced from Regenerative Sources

WHAT IT MEANS: Only use natural materials, such as leather, wool and cotton, grown or raised on certified regenerative farms  

WHERE WE’RE AT: We currently don’t use any regenerative materials in our footwear as the certifications are quite new and we need to increase the volume of natural materials we use first, but this is a huge aspiration for us. We’re still in the process of defining our current materials toolboxes to be the best they can be, and we’d love to focus on some of our highest volume natural materials in the future – for example getting certified regenerative natural rubber or Wild Hide leather

Use Bio-Based Materials Over Synthetics Where Possible

WHAT IT MEANS: Choose bio-based materials over virgin synthetics where we can. Bio-based materials are wholly or partly derived from biomass (such as plants, trees or animals) but excludes those derived from fossil sources. Examples of bio-based materials would include agricultural waste and algae. 

WHERE WE’RE AT: We’ve used bio-based materials in our footwear before and still continue to use a little bit of algae in our Ultra style. The challenge is that a lot of bio-based materials are made into something very similar to plastic for use in footwear, which often can’t be recycled or composted. We’re working with innovators to create bio-based materials with an end-of-life solution, without compromising on durability.   

Achieve True Regenerative Impact for All Products We Manufacture

WHAT IS MEANS: When we combine all of the above with other regenerative criteria (e.g the environmental and social impact across the life of our products), we’ll be much closer to achieving true regenerative impact for all products we manufacture. 

WHERE WE’RE AT: We’ve got a long way to go! Knowledge is power, which is why our first step is to gain full visibility of where our materials come from, and the impact they have. We’ve started to understand this in detail for our highest volume styles, whilst developing exciting partnerships with innovators to explore cutting-edge materials and end-of-life solutions.  

 

our internal sustainability scoring tool

THE VMATRIX

The VMatrix is our in-house sustainability scoring tool for assessing the environmental impact of our footwear. Developed in partnership with Made2Flow, it measures key metrics like complexity, material type, durability, repairability, and future recyclability - giving one overall sustainability score for each style. Every year, we work to improve our average VMatrix score - with a focus on improving styles that fall below our benchmark of 50%.

Materials Transparency

A lot of our impact comes from the materials we use to make our products. The more we know about our materials, the better choices we can make. The chart here shows the materials we used across eight key styles in 2022, styles that are representative of the materials used across our whole range.

It’s the first time we’ve been able to calculate this, and it’s an uncomfortable discovery that over half of the material weight in our eight best-selling styles is virgin plastic. This is mainly due to technical performance, cost and availability, but we're not proud of it. 

We’re working hard to find more sustainable materials that meet our performance requirements and are either fully natural or fully recycled and recyclable.

There’s still a long way to go.


  • Virgin Polymers56.0%
  • Recycled Polymers24.5%
  • Leather11.5%
  • Cotton4.8%
  • Other natural materials such as cork, rubber, wool2.4%
  • Adhesives1.3%
  • Metals0.8%

NATURE IS CIRCULAR. WE MUST BE TOO

We cannot think of our business as a success if it is built on extractive, destructive linear production models. Instead of take, make and dispose, we want (and need) a fully circular value chain. In practice, that means every material we use needs to come from a sustainable source, and every product our customers are finished with is collected and moved on to its next life - either to continue as footwear, or to be composted or recycled.

We are nowhere close to achieving this yet, but we've made a start.

We think about our materials in terms of two pillars:

1. Natural materials (like leather and cotton) - we call this SUPERNATURAL

2. Recycled and recyclable materials - we call this POLYCIRCULAR.


COMMITTED TO CHROME-FREE LEATHER

We use a few different types of leather to make our footwear, depending on the style and where it is made. Most of our leather is ‘Wild Hide’, which is a term we use to describe leather made from free-roaming cattle raised by independent smallholder farmers.

A QUICK HISTORY OF TANNING 

A cattle’s hide must be tanned (a kind of treatment) before it can be used to make clothes or shoes. Historically, hides were treated using natural dyes and processing agents from trees, plants and flowers. However, one of the most common chemicals used nowadays is Chromium III. Without controlled manufacturing processes, Chromium III can turn into Chromium VI, which is toxic. Chrome-free leather is challenging to work with. It often decomposes faster than chrome-tanned hides, it takes up colour less easily, and the finish is often not something our customers are used to. There are solutions to all these challenges, but it takes time to get them working at scale.

WHERE WE’RE AT 

We continue to work with all of our tanneries in each region to implement environmental and social best practice - sourcing Wild Hide leather from Interhides PLC in Thailand. In Portugal, we currently source conventional leather, this is something we’re working to find a better solution for.

WHERE WE’RE HEADING 

Our big goal for this year is to ensure all the leather we source and use in our Asia value chain is made without the use of Chrome III. The next step after that is to use chrome-free leathers across our range. And one day (we hope), we’ll be able to tell you we only use vegetable-tanned leathers – just like our ancestors did.

RECYCLING

The goal with our synthetic styles (like the Primus Lite Knit) is to be able to make a new Vivo made entirely from an old Vivo – with no need to add any new materials. For this, we need to make sure that we make our footwear from materials that have recycling solutions – and not all recycling solutions are created equal. 

Often used interchangeably with ‘recycling’ - ‘downcycling’ takes a product and processes it for reuse in lower-grade products that may require virgin materials to be added for durability. True recycling, for us, is about circularity. Creating something new from something old, without needing to add any virgin material. 

Rubber outsoles can be mechanically recycled; where a machine grounds them into ‘crumb’ for use in lower-grade products, like rubber matting. 

Polyester textiles - like synthetic footwear uppers - need to be chemically recycled. This involves a chemical process that breaks down the used polyester so that it can be built again into virgin-grade polyester for re-use. 

This is why our primary focus with polyester styles at the moment is on creating a 100% polyester upper. Find out why this has been so challenging in our latest impact report.    


WHERE WE’RE AT 

We are partnered with fellow B Corp and chemical recycling innovator, Circ. This industry-leading collaboration is the first time a brand has worked directly with a recycling partner to design and develop a footwear upper from scratch to ensure it can be chemically recycled. Circ are currently running tests to help us work out which materials can successfully pass through their recycling process - and which can’t. 

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.