SHOES HAVE DISTORTED OUR FEET!

THE SHORT-TERM COMFORT OF FOAM AND AIR IS HAVING A LONG-TERM EFFECT ON OUR HEALTH.

Through wearing shoes that follow the shape of the foot and allow you to move naturally we can reclaim our feet and reconnect with what makes us human.

Make your next steps matter. Think feet first.


THE PERFECT SHOE IS PERFECT FOR FEET

We’ve spent 10 years in pursuit of natural, healthy movement by perfecting our wide, thin and flexible shoes.

Wide means your toes have enough wiggle room to give you stability and support.

Thin means your feet are in touch with all the sensory feedback needed for skilful movement.

Flexible means total response from your muscles and tendons, putting a natural spring in your step.

UNF**K YOUR FEET 

We're confident that after experiencing the joys of natural foot freedom, your feet won't want to go back to 'normal' shoes.

CHANGE THE SHAPE OF THE FOOT INDUSTRY ONE GIF AT A TIME.

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